Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

“The reusable red cup giveaway is available however you order, whether ordering in the Starbucks store, in the drive-thru, on ...

Brian Niccol wants customers to get their orders in four minutes or less as he tries to reinvigorate the company's sagging ...

Starbucks baristas have consistently raised the alarm about how the number of possible drink customizations, which many customers select through the chain’s digital app for online ordering, has ...

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but ...