Apple is reportedly doing market research into smart glasses

Apple is reportedly doing market research into smart glasses after Meta's 'Orion' demo made waves
Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production. After rival Meta made waves with its Orion demonstration and as its Ray-Ban smart glasses gain popularity,
Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta's Ray-Ban Success Story, According to a New Report.
The Ray-Ban Meta smart glasses have been named one of Oprah's favorite things and are gaining traction: At one point in July, Meta CEO Mark Zuckerberg said, "Demand is still outpacing our ability to build them.
Apple may be exploring push into smart glasses with new ‘Atlas’ project
Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten underway last week.
Apple to Try Its Hand at Smart Glasses. I’m Begging Them to Make It Comfortable
The Ray-Ban Meta glasses are fine, but Apple needs to craft something that won't drag my face down to the floor like the Vision Pro.
Apple's Latest Nod Toward Smart Glasses: Getting Input From Its Employees, Report Says
The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the market,
Apple’s getting serious about smart glasses
A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and
Apple Might Soon Give Meta A Tough Competition With Its Own Smart Glasses, Here's What We Know
Apple is reportedly considering entering the smart glasses market, as the tech giant begins an internal study into the current landscape of wearable glasses. The initiative, which has been given the project name "Atlas,
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Heard on the Street: Why Big Tech's Trump Bump Is Skipping Apple, Meta
Mark Zuckerberg and Tim Cook have some work to do. The market euphoria that greeted Donald Trump’s victory in the U.S.
Tech Stocks Gain But Apple and Meta Lag Behind Amid Election results
The market looks to be broadly positive about the prospects for technology stocks during a second term as president for ...
Apple leases Seattle building formerly occupied by Meta
Phone maker takes 190,000 square feet in South Lake Union, adding to its footprint in a softening office market.
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Tech leaders of Amazon, Apple, Meta, Google say they look forward to working with Trump
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Meta Quest 3S review: Apple would never make this
Meta released a brand new mixed reality headset about two week ago, the Meta Quest 3S. It’s their cheapest mixed reality ...
Apple Explores Push Into Smart Glasses With ‘Atlas’ User Study
Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...
What the Trump win means for the mega-cap tech giants, according to this high-profile analyst
However, Ives also thinks that Trump would make major revisions to President Biden’s Inflation Reduction Act, which could ...