The adidas might not be the most popular sneaker brand, but they still have signed a number of NBA stars to endorse their ...

For two generations, American companies have been run to maximize short-term financial returns instead of to produce great ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Originally released in 1985, Nike Air Jordan sneakers are one of the most iconic shoes in basketball and pop culture. And with their 40th anniversary coming up in 2025, the sports apparel company has ...

Kendall Jenner shows off her new blonde hair at Milan Fashion Week, plus Jacob Elordi, Camila Cabello, Gwen Stefani and more.

The All-Star guard recently teased an exclusive, one-of-a-kind Nike Ja 2 colorway, giving fans an exciting preview of what's ...

Several athletes representing different brands have made the trip to China in recent weeks to promote their new hoop shoes.

Michael Jordan is considered by most experts to be the greatest basketball player of all-time. He played collegiately at the University of North Carolina, where he helped that team win an NCAA ...

Excitement and expectations for a Nebraska women’s basketball freshman have rarely been higher than they are for five-star ...

Boost your chances of copping by downloading our app now. With the Jordan 4 silhouette celebrating its 35th anniversary this year, 2024 was bound to be a big year for fans of the OG silhouette. We’ve ...