New CEO Jeannie Yoo also stepped into an advisory role with Consortium Brand Partners, which took a majority stake in the ...

Draper James, the Southern-inspired lifestyle brand founded by actress Reese Witherspoon and majority-owned by Consortium ...

In addition to Yoo joining as CEO, Draper James has expanded its executive bench with the appointment of Lauren Frohlinger as VP of Merchandising and Piper Parsley as VP of Brand Marketing ...

The term "lifestyle brand" has become one of the most overused in the fashion business. But when it comes to Draper James, the description is accurate. Since its launch in 2015 as a Southern ...

In addition to Yoo joining as CEO, Draper James has expanded its executive bench with the appointment of Lauren Frohlinger as VP of merchandising and Piper Parsley as VP of brand marketing & e ...

Draper James names Jeannie Yoo as CEO while Boot Barn's James Conroy exits to head Ross Stores and The RealReal replaces John ...

Consortium, a brand management company, acquired a 70% majority stake in Draper James a year ago from founder Reese Witherspoon, who remains a partner and board member. Now, as Draper James ...