Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads ...

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

Hemmati said that advertisers have seen good results using the ads ... A case study for mattress brand Nectar was used as an example of how Google Discovery ads have lower acquisition costs ...

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you ...

But the discovery process has also unearthed nuggets of information that aren’t directly related to the case, yet are no less ...

A ongoing trial may determine whether Google holds an illegal monopoly on the technology used to buy and sell certain types ...

Conversations between Google execs were leaked during the discovery phase of the latest adtech antitrust trial.

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...

Google continues to win here on one thing and one thing alone: speed. There is one sub-genre of information queries in which the exact opposite is true, though. I call them Buried Information Queries.

Kronenfeld, who is Jewish, says Lazzarini’s transparency and good-faith ... leaves out some ads due to a number of technical and policy limitations. Google’s Booth says examples of Israel ...

BRUSSELS/NEW YORK (Reuters) -Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer ...