Nike's new CEO may look to mend retailer ties in sales revival push
Sept 20 (Reuters) - Nike's new CEO is expected to double down on the company's efforts to repair relations with retailers to energize sales, reversing a strategy under outgoing chief John Donahoe that focused on selling directly through its stores and website.
Nike CEO John Donahoe to step down; will be replaced by Elliott Hill
Donahoe’s last day with Nike will be Oct. 13, but the company said in a news release he will remain as an adviser through the end of January. The embattled CEO, who took the helm at Nike in January 2020, will be replaced by Elliott Hill, a former Nike executive who retired in 2020.
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One analyst said the “highly anticipated leadership change will inject a much-needed sense of urgency” to Nike, whose share price remains down 50% from its 2021 peak.
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