Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

Minor changes in the quickly changing advertising scene of today are as significant ... Here, I want to discuss the many ...

Brands to spend a record £10.5bn on Christmas advertising, with the highest-ever rise in expenditure forecast.

generative AI can create tailored advertisements that adapt to specific narratives and interests of different user segments.

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

Bombay High Court directed the State of Maharashtra [including BMC, CIDCO, MIDC, MHADA, BEST and Municipal Corporation of ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

With Trump’s re-election stoking nationwide division, Brikman Advertising and Hummus Republic dish up a call for unity in LA.

Since the repeal of APCON Act that birthed ARCON and under the leadership of its Director-General, Olalekan Fadolapo, the ...