Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

October is easily one of the best months for basketball shoes. Sneaker companies launch new models and unveil exciting ...

The new NBA season is just over a week old ... with the iconic sportswear brand on a new budget-friendly basketball shoe. The Marcus Smart x PUMA Genetics basketball shoes are scheduled to ...

The Golden State Warriors signed the perfect replacement for their franchise legend, Klay Thompson, in Buddy Hield this ...

Former UConn men' basketball player Stephon Castle is on of three rookies to sign a shoe deal with Jordan Brand.

Center Jay Huff has been a revelation for the Grizzlies this season. But he’s only the second-most talented person in his ...

Former Kentucky guard and London native Reed Sheppard has signed a multi-year shoe deal with Nike, according to Sports ...

Arizona Wildcats guard Jaden Bradley revealed on his Instagram that an Arizona-version of Phoenix Suns guard Devin Booker ...

Ja Morant’s new Nike Ja 2 shoes will launch with three community events in Memphis, including limited-edition merchandising ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...