In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

The 2023 NBA in-season tournament champion Los Angeles Lakers' court features their trophy placed front and center.

Caitlin Clark, who described herself as an "average golfer" with about a 16 handicap, will play with Nelly Korda and Annika ...

Caitlin Clark has risen to fame over the past few years for her basketball talent. At the University of Iowa, she led the ...

For the 2024 NBA season, it's time to take a look at the newest "City" jerseys Nike and the league have cooked up. ...

In the pantheon of basketball's most iconic moves, none stands taller – both literally and figuratively – than Kareem ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...