Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

Burberry made an adjusted operating loss of 41 million pounds in the first half and said it was too early to tell, with the ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

LONDON ― Burberry's new CEO Joshua Schulman announced a turnaround strategy for the struggling British luxury brand on Thursday, as sales continued to slide and it reported a loss for the first half ...

After years of failed attempts to grow its business in luxury handbags and shoes, Burberry will go back to basics. Schulman, ...

while handbags and other categories will be priced differently with some accessible products. “Our positioning is today and ...

Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...