Citing multiple use-cases, Electronic Arts wants to use AI for what it believes will make games more efficient to develop.
EA states interest and demand for Battlefield franchise "remains strong," and thinks where the shooter market is now is a ...
Videogame publisher Electronic Arts said it expects to achieve the high end of its annual bookings forecast and unveiled the ...
Laura Miele talks about her quest to make the video game industry more inclusive, and its future as a means of social ...
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The future of The Sims is not linear, The Sims franchise vice president Kate Gorman Revelli says ...
FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its ...
Electronic Arts CEO Andrew Wilson talked about how generative AI is the "very core" of the studio's business during the recent investor presentation.