McDonald's said that it continues to face slow traffic in back-to-back quarters, especially among its lower-income consumer.

McDonald’s playbook, created to negate rare traffic and sales slippage among low-income consumers, was working as planned until the company’s E. coli outbreak impacted a big chunk of its domestic ...

Check your McDonald's app this month ... still get a pretty good deal on a family-sized meal. Head to BK's offers page and snag a $30 Ultimate Bundle with two Whoppers, two original chicken ...

McDonald's, Starbucks, and others this week have highlighted a "value war" as customers push back on high prices for fast ...

In response, McDonald’s had launched deals such as €4 Happy Meals in France, “three for £3” meal bundles in the UK and C$1 ...

McDonald’s recent E. coli outbreak hasn’t been good for business, but the burger giant is cooking up a new value offering to ...

McDonald's has posted another bigger than expected drop in sales as demand continues to slow, despite attempts to lure cust ...

Weaker consumer spending in China and impacts of the Middle East conflict have dented McDonald's business segment where ...

The company is leveraging its vast resources to re-gain momentum through a holistic value strategy, full-margin promotions, menu innovation, and more.

In the US, Q3 sales growth was negative in July, driven by weakness from diners in the less than $45,000 income bracket and ...

McDonald's reported a larger-than-expected drop in quarterly global sales due to lower customer traffic, despite promotions.

Overall sluggish demand has prompted fast-food chains such as McDonald's to lean into meal bundles and limited-time offers in a bid to revive traffic, especially among lower-income customers.