CNN promises to transform news advertising with innovative strategies that enhance brand engagement while ensuring safety and ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, ...

And so those of us who work in the magic of art, and I do believe in its magic, are tasked with living two lives at once, one ...

Both projects were created by Red Cactus Marketing, a research and branding firm based in Tucson, Ariz., which conducted ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

Minor changes in the quickly changing advertising scene of today are as significant ... Here, I want to discuss the many ...

Brands to spend a record £10.5bn on Christmas advertising, with the highest-ever rise in expenditure forecast.

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.