Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

generative AI can create tailored advertisements that adapt to specific narratives and interests of different user segments.

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Since the repeal of APCON Act that birthed ARCON and under the leadership of its Director-General, Olalekan Fadolapo, the ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Dear.AI, co-founded by Film Director & Content Creator Jaze Phua, and Creative Producer Raymus Chang, is set to redefine the ...

Just how influential are these ads really? In general, advertisements are designed to be persuasive, as that is their core ...

Amazon.com, Inc.'s digital ad business & AWS show strong growth, with AWS boasting a 38.1% operating margin in Q3. Click for ...

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through ...

The ad was not an usual one. It had a creative touch and resembled NASA and its communication with space station officials. Before we spill the beans about the Zomato's Diwali ad video ...

“Our latest report shows the industry is buzzing with creative ad formats, but scaling them across platforms remains a significant challenge,” Cintia Gabilan, vice president of the Media Center at IAB ...

TAIPEI, Oct. 25, 2024 /PRNewswire/ — Artificial Intelligence (AI) is reshaping the creative landscape of digital advertising and revolutionizing the interaction between brands and consumers. But what ...