generative AI can create tailored advertisements that adapt to specific narratives and interests of different user segments.

Ajman-based OOH provider Rayaat's John Sherfan discusses how OOH advertising affects the marketing funnel and more.

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Brands to spend a record £10.5bn on Christmas advertising, with the highest-ever rise in expenditure forecast.

UAE Ministry of Energy and Infrastructure's Ahmed Abdullah Al-Hamadi reflects on the exceptional advancements in OOH ...

Apple is a company that has mastered the art of marketing like no other. Its campaigns have transformed products into ...

Minor changes in the quickly changing advertising scene of today are as significant ... Here, I want to discuss the many ...

This article explores key takeaways from my agency’s inclusion in the non-endemic ad beta, providing a roadmap ... Non-endemic ads refer to advertisements from businesses that don’t sell ...

Dear.AI, co-founded by Film Director & Content Creator Jaze Phua, and Creative Producer Raymus Chang, is set to redefine the ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...