This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Apple Inc., aiming to catch up with rivals in the smart home market, is nearing the launch of a new product category: a wall-mounted display that can control appliances, handle videoconferencing, and use AI to navigate apps.

The new Siri with Apple Intelligence in iOS 18.1 is more conversational, lets you interrupt and offers more contextual intelligence. But how much smarter is it? I put the new Siri on the iPhone 15 Pro Max to the test versus the old Siri on the iPhone 11 Pro Max in a series of questions,

Apple is reportedly working on a smart display that uses on Siri and Apple Intelligence to help control your smart home.

Apple may be preparing to join the smart home market in 2025 with a wall-mounted tablet designed to control home appliances, make video calls, and feature Apple Intelligence. According to Bloomberg’s Mark Gurman,