The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike is proving to be the king of marketing. After Philadelphia Eagles ‘ Saquon Barkley ‘s topped the NFL ‘s Week 9 ...

Nike’s Yardrunners series is back, and this time, Dex Robinson has launched a new addition, the Air Force 1 Low “VUU Panthers ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

The brand rakes in a staggering £19 billion every year, making it the most popular sportswear brand in Europe and second most ...

Chevrolet's bow tie emblem has remained the iconic gold shade for many years, but newer Chevrolet models are adopting the ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike Inc. Cl B closed $45.41 short of its 52-week high ($123.39), which the company achieved on December 20th.

Discover the fascinating histories behind some of the world’s most famous style brands – Dr. Martens boots, sports brand Nike, and luxury jeweller Bulgari – in three pocket-sized books full of ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...