In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Fortnite is down ahead of its latest update, the first since the start of its current season ( Chapter 2 Remix ). Epic Games ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

The Jordan One Take 5s are now on sale at Dick’s for only $54, a rare 46% discount on the normal $100. While the reviews from ...

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...